The Privacy Special Interest Group is a non profit organisation consisting of companies which are developing or involved in the next generation of visitor analytics.

We work hard to ensure we can build a future where everybody can benefit from the new technologies available.
The Privacy Special Interest Group has developed and maintains a common "Code of Conduct" which is an agreement between all members to follow common rules to ensure and improve the privacy of individuals.
We also work on educating our customers, the media and the general public about the possibilities and limitations of the new technology.
We also maintain a common opt-out list to make it easy for anyone who wishes to opt-out in one step, this list is used by all our members.

Any company who agrees to follow the code of conducts is qualified to join.